Trump Aims For His Seventh Bankruptcy

Carl J. Petersen
4 min readSep 9, 2018

Donald Trump is a master of branding. He took a “small loan of a million dollars”, bought some gold spray paint, and turned the Trump name into something synonymous with how poor people think rich people live. Sure, you could not afford to live in the Trump Tower where the penthouse has “over over-the-top surroundings that might make Liberace blush” and the “upper-level residential floors are not equipped with fire sprinklers”, but what about some Trump Steaks? They were best when “cooked well-done and smothered in ketchup.” If these “dreadful pieces of meat for a high price” did not kill you and you still had room left on your credit card, you could have looked for a class at Trump University on how to inherit millions from your father and turn it into six bankruptcies.

The key to successful branding is a consistent focus on messaging and Trump has brought this skill to the White House. Dare to bring up any criticism of the self-declared greatest president of all time, he and his supporters will quickly pivot to some proof of success, no matter how irrelevant. Trump cannot be a racist, “African American unemployment is the lowest ever recorded in our country.” He cannot be impeached because “look at the economy”. Ignore any concerns that “the president continues to act in a manner that is detrimental to the health of our republic” because he is “breaking all Jobs and Economic

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Carl J. Petersen

Parent, special education advocate and former LAUSD School Board candidate. Still fighting for the children. www.ChangeTheLAUSD.com